Free Engagement Rate Calculator for Instagram & TikTok

Use this free engagement rate calculator to evaluate Instagram or TikTok profiles before working with influencers. This tool helps brands, marketers, and creators check profile engagement based on likes, comments, and followers.

Engagement rate is calculated using the formula: (Likes + Comments) ÷ Followers × 100. It’s a key metric to detect authenticity and audience connection.

Our tool does not connect to Instagram or TikTok APIs. Instead, it applies a logic-based estimation used by top influencer marketing platforms.